There are a lot of definitions for Media Arts. For this regard, we understand the concept of Media Arts as the integration of new media technologies into artistic and creative practice and social exchange. Including disciplines such as video games, computer animation, digital and interactive art, sound art, film and digital video, digital TV and media performing arts.
Media Arts have the capacity to challenge, question and distort reality. They can perpass artistic, social and cultural frontiers, generating innovation through the process.
Created in 2004, the UNESCO Creative Cities Network (UCCN) promotes cooperation with and among cities that have identified creativity as a strategic factor for sustainable urban development. With the growth of this network, UNESCO aims to place creativity and cultural industries at the heart of the cities development plans and to promote an active cooperation between them.
There are currently 180 members from 72 countries covering seven creative fields: Crafts & Folk Art, Design, Film, Gastronomy, Literature, Music and Media Arts.
Braga is part of a group where fourteen (14) creative cities are already working together: York (UK, 2014), Linz (Austria, 2014), Enghien-Les-Bains (France, 2013), Lyon (France, 2008), Košice (Slovakia, 2017), Austin (EUA, 2015), Toronto (Canada, 2017), Guadalajara (Mexico, 2017), Dakar (Senegal, 2014), Tel Aviv-Yafo (Israel, 2014), Gwangju (South Korea, 2014), Changsha (China, 2017) & Sapporo (Japan, 2013).
Braga has a long history, hand in hand with innovation. For two thousand years the city has been reinventing itself, reacting and evolving from different times and periods. Even today one can see the marks of that personality in its social, cultural and economical heritage.
Today, Braga continues this path of innovation with a florescent creative energy. A crescent variety of cultural agents are merging technology, science and arts, pushing the city’s boundaries to an international level.
This project is rooted in this growing community of artists and cultural institutions with the mission to expand the presence of Media Arts to a wider audience, both locally and internationally. The UNESCO designation is a rare and most wished opportunity to continue this work, developing and preparing the city for generations to come.